The RPOF is no doubt trolling with the part satirical, part attack site FloridaDems.com. As indignant as Democrats may feel about this site, the bottom line is that the Florida Democratic Party did this to themselves. This is an inherited mess that does not reflect on Chairwoman Allison Tant or the current communications team at the FDP. This mistake was evidently made last year when the Florida Democrats then led by Rod Smith changed URL addresses and websites.
The mistake is comical and if it happened in the private sector it would lead directly to firings. Let me give some personal perspective on obtaining URLs for a company or public entity. In late 2010, when I was the Director of Communications for the North American Soccer League a decision was made to rebrand Miami FC, a team that had quite frankly been a failure and a blight on southeast Florida soccer as the Fort Lauderdale Strikers, a historic name that had more relevance to the Miami/Fort Lauderdale area. Knowing other rival leagues and ownership groups knew our plans as they were leaked early by the media (our league was in the middle of a prolonged legal and public relations dispute with a rival league that included Orlando City SC at the time), I was undertaken with finding every possible URL to buy, and I was told failure to secure one would be met with serious consequences. Thus we bought every possible combination of Fort Lauderdale Strikers, including those held privately and redirected them all to the primary site Strikers.com (Some of these URLs have since lapsed). The bill? Over $15,000, money I later lamented was taken from the marketing budget of the club. But it was a lesson in leaving no stone unturned. We had gone through a similar exercise the previous year with the NASL website and possible trademarks related to it.
Consider that the Florida Democrats were incredibly sloppy, cheap or both in the process of buying URLs and redirecting them to the party website. FloridaDems.com may in fact be a more natural URL for a lay voter/citizen to type into their browser window then FlaDems.com which does redirect to the party’s home page.
It is a remarkable oversight that needs to be explained at some point by the party. While the RPOF site is an exercise in internet trolling, it is something a political party that is successful does to exploit a gift given by a party whose rate of success makes the Miami Dolphins look like world beaters over the last decade.
Thanks goodness so many people use Google or other search engines instead of simply instinctively typing the first and most logical site for the party. Those that do rely on instinct will find an unpleasant surprise due to the RPOF.