Steve Bernasconi, the longtime communications guru with the Fort Lauderdale Strikers (who also worked with me at the NASL in 2012 and 2013) is embarking on a historic cross-continent eight month journey to explore the sport and the culture around it. The tour is about soccer but so much more – the sport has attracted a unique set of fans in North America and any journey around the sport will be as much a cultural experience as it will be about soccer. Bernasconi has a unique perspective on soccer having worked in the game the last six years for a club that at first was successful but then fell into disrepute due largely to hubris and arrogance.
From the website for The Soccer Tour
Beginning in February 2017, lifelong soccer fan Steven Bernasconi will embark on an eight month, 20,000 mile road trip across the continent to meet and interact with people closest to the sport.
Throughout the journey, he will film and produce a travelogue as well as create digital content that tells the stories of our continent’s clubs and the network of people that have built, and continue to grow, the World’s Game in our backyards
The Soccer Tour will be chronicled in episodic videos, photos, and blog posts across digital and social media. It’s the first of its kind, and a long time coming.
Earlier this week I sat down with Bernasconi to discuss his venture. The audio is below: