My piece for World Soccer Talk on the Jacksonville Armada’s first season was published today. The Armada did an outstanding job of marketing the club and forging community partnerships, but the playing side of the team was a disaster. The naive approach the club took toward building a competitive squad in NASL rightly led to the sackings of both co-coaches and General Manager Dario Sala. The hope for fans on the first coast, especially those die-hards in Section 904 is that the club hires the right soccer-oriented staff for next season.
Jacksonville’s first year success in terms of marketing, sponsorships and creating a local buzz are among the best we’ve ever seen in MLS. However, the team must be more competitive on-the-field in future seasons to maintain the levels of support seen this season.