Governor Crist’s first television ad which begins to air in certain Florida media markets today is sunny side up look at Florida. I love that Governor Crist begins the ad with the Sunshine Skyway Bridge, the signature symbol of this state and takes a positive tone throughout the 30 second spot. Unlike his opponent who has resorted to demagoguery for many months now, Crist’s ad gives a positive vibe and leaves the viewer a feel good tenor. The tone Crist strikes here is similar to the successful narrative he developed in the 2006 Governor’s Race where his rhetoric was very different than that of the Democrats who were already emerging as the “party of no,” in this state. Crist is a positive person and despite the constant whining of Florida Democrats, his campaign can strike a different tone. He begins that process with this ad. Full ad is below.