Tag Archives: Visit Florida

Are Visit Florida and Experience Kissimmee’s English football sponsorships worthwhile?

In August 2015, Fulham FC, the oldest professional football (soccer) club in London began sporting shorts with the “Visit Florida.” What was originally a one-year deal was extended into 2016/2017 after tourism officials in the state made great boasts about the return on investment. The amount Visit Florida paid to Fulham, owned by Shahid Khan, […]