Part I can be found here.
One of the major talking points around the state during this race, particularly among Democratic activists was about the “burn rate” of spending in the Sheldon Campaign. George Sheldon’s expenses mostly revolved around travel; every little expense counted in the campaign, from food to gas to airline tickets was put into his campaign expense report. The candidate lives and based his campaign in Tallahassee, which is the city that boasts the highest airfares in the state.
Sheldon heavily relied on in-person functions to advertise himself, so the travel was extensive. He spent a lot of money flying around the state, which used a lot of money on airline flights and hotels. He spent almost a quarter of a million dollars before the middle of May, mostly on consultants and fundraisers with little results – three $10,000 payments were paid to a professional fund-raising service March-April-May with little increase in donations. Professional fundraisers and consultants did not seem to do much for the campaign or bring in money. He also paid the legal fees to settle his residency questions out of his own campaign account. There were no expenses for television or direct mail.